by eduardo cruz · fractional cto

Your AI assistants don't know
what your business actually is.

Throughline is the context layer your fractional CTO builds with you — goals, guidelines, real conversations — and exposes to Claude Desktop and Claude Code via MCP. Two ways to start: a one-shot diagnostic, or an ongoing relationship.

path 01 · single-shot

Get a free DD report

45-minute intake. We audit your tech, business, team, process, marketing, and compliance posture. One week later you get a written report with real findings — not abstract advice, links to actual artifacts.

One 45-minute intake call
1 week of audit work
Written report · 12–15 findings, ranked
Free for first-time founders
Request a DD report
next intake slot · Wed May 21
currently running with USH Homestays HelpMatch MosaicNotes
how it works

Three things happen, in order.

01

Eduardo runs the audit.

A real fractional CTO looks at your stack, books, contracts, and ad spend. Not a checklist tool — a person.

02

You get a report with real findings, no fluff.

Ranked, sourced, with recommended actions. Free for first-time founders. Yours to keep — even if we never speak again.

03

Optional: turn it into a relationship.

Your AI assistants get the context Eduardo built. Every Claude Code session knows the rules. Every Claude Desktop reply is grounded in your actual goals.

proof · last monday

This is what working together looks like.

Mon May 11, 2026 with USH Homestays. Four real conversations, four real outcomes. Every one of them logged, sourced, and tied to a weekly goal.

USH · W20 · live
email · 2 messages · resolved
04:17 → 21:34

SQL antes do deploy (Tier System)

Emerson sent the migration SQL at 04:17. I ran the ALTER TABLE and deployed. Resolved by 21:34. Linked to the AWS-migration weekly goal.

email · bug · deployed
22:24

BUG — HSM Send Message gravando escola errada

Found, fixed, deployed in 1.5h. Single-author. The "HSM admin is a separate codebase" guideline came from this exact pattern.

whatsapp · audio+text · resolved
16:35 → 20:06

Card mis-routed — Sindy's card on personal account

Audio in PT, text in PT, image confirmation back. Resolved in 3.5h. No paraphrasing — the full thread sits in Throughline, sourceable.

deploys · 2 · github
across the day

Production deploys to ush-main · zero rollbacks

Both deploys ran through the new Forge GitHub-only assertion. The dormant Bitbucket remote stayed dormant.

every item links back to its source. nothing is paraphrased.

Stop re-explaining your business to every AI conversation.

Start with a free DD report. If we click, we keep going. If not, you keep the report.